Focus Media Group has been a long time publisher in the cannabis industry through our flagship publication, Business in Focus. Having received feedback from many industry partners, we decided to launch "Cannabis Brightline" to better focus on the market and create more value for content partners and advertisers
Our Commitment
Focus Media Group is committed to a multi-layered marketing strategy bringing varied audience and readership to the inaugural publication
The launch will be coordinated with the October 2018 legalization date in Canada
Our focus is on the stories of innovative and forward-thinking companies in the industry
We commit to partner with industry associations, experts and trade shows to give readers a comprehensive overview
We will create a platform for businesses to tell their story that won't be a typical "pay-to-play" or paid "advertorial" model
Our independent writers will create an objective view increasing the impact of the stories we tell and maintaining our brand value to readers
We will develop marketing brochures to assist companies in brand storytelling when talking to important clients, vendors and investors
We will layer our distribution efforts to maintain a print product and bolster audience through a number of digital distribution platforms.
We are confident in a strong ROI through long standing media relationships with all our content partners and advertisers
Interested in being part of Cannabis Brightline? Click here.
Instead of your message being seen just once and never again, it remains active, catalogued, and online for years, viewed by potential clients over and over again.
ABOUT US
At Cannabis Brightline, we take pride in bringing our readers a comprehensive view of the North American industry, month after month.
Our online editions keep you on top of the latest news and events across multiple industries, and highlight the nation’s leaders in their respective fields. By sitting down with Managers, Founders, Directors, and CEOs, we are able to bring the stories of their success to you.
With a focus on growth, opportunities and education, we also take a balanced and in-depth view of challenges facing North American businesses at large, and speak with representatives of the country’s most prominent associations, trade bodies, growers and retailers, keeping an eye on the policies, events, and issues that affect us all.
OUR MANDATE
We believe advertising is at its strongest when it reaches its audience over the long run. At Cannabis Brightline, your advertisements will be featured in our monthly print and digital magazine, and will remain active on our website for two or more years, guaranteeing you maximum visibility to potential clients.
At Cannabis Brightline, you have the opportunity to work with our talented in-house design team, who will create your company’s ad at no additional fee. While other publications restrict the client’s use of the custom ads they create, we allow our clients to retain the reproduction rights of those ads for any other purposes.
Your ad will be featured in both our digital magazine, and our monthly print edition.
Custom ad design. A large readership. Your company displayed online for two full years.
BUILDING YOUR BUSINESS
At Cannabis Brightline, it is our business to help promote your business. Our subscriber base is growing fast during an industry boom in the North American market, giving your ads a broad reach at a competitive price. Our informative corporate profiles and thought-provoking features grab the interest of both vendors and potential clients, bringing the two together in a winning combination for advertisers.
The Modern Advantage
Cannabis Brightline is published both as an online magazine and a high quality printed hard copy. By publishing online we are able to extend readership beyond simply a one-month cycle by keeping our articles online and Google indexed for a minimum of two years. We never hide our content behind a subscription paywall, so our clients and readers can easily access and share content, and reach the widest possible audience.
We also work closely with our content partners to create a stand-alone document, with a front and back cover, for clients to share or print locally for their own promotion independently from the full edition of the magazine.
With today's audience gravitating more and more towards consuming content online and through mobile and digital devices, our growth strategy and focus of distribution is connected closely to that medium. What separates us from most of our competitors is that we still believe in providing a quality printed product to ensure a wholistic approach to distribution and subscriptions. We print and distribute a full gloss printed edition every month, and provide a complimentary copy to each of our valued advertisers and feature companies.
Environmental Accountability
Environmental accountability is important to us, as it is for many of the businesses we represent. At Cannabis Brightline we work to minimize our carbon footprint in all areas as we grow. By focusing on subscriber growth digitally, we reduce environmental impact not only by using less paper and ink, but by dramatically reducing the environmental cost of logistics involved in distribution.
We are also committed to a paperless environment and focus on digital platforms to organize and manage our business. Some of these capabilities include Sharepoint servers for document management, digital signatures for document signing, email contracts, fax to email services, electronic invoices and receipts.
We encourage our content partners to download and distribute their marketing brochures electronically and educate them on how to reach a broad audience leveraging social media, email campaigns, and their own websites or blogs.
