WE GUIDE READERS TO:
READERSHIP
Each month, Resource in Focus reaches more than 94,020 industry leaders in all areas of North American resource industry including; Oil & Gas, Renewable Energy, Mining, Waste Management, Forestry, and more.
CANADA 3,425
USA 90,595
Instead of your message being seen just once and never again, it remains active, catalogued, and online for years, viewed by potential clients over and over again.
ABOUT US
At Resource In Focus, we take pride in bringing our readers a comprehensive view of the North American resource industry, month after month.
Our online editions keep you on top of the latest news and events across multiple industries, and highlight the nation’s leaders in their respective fields. By sitting down with Managers, Founders, Directors, and CEOs, we are able to bring the stories of their success to you.
With a focus on growth, opportunities and education, we also take a balanced and in-depth view of challenges facing North American businesses at large, and speak with representatives of the country’s most prominent associations, trade bodies, and government departments, keeping an eye on the policies, events, and issues that affect us all.
With an emphasis on learning from top North American firms and a clear view of the entire business landscape, we truly bring North American resource into focus.
OUR MANDATE
We believe advertising is at its strongest when it reaches its audience over the long run. At Resource in Focus, your advertisements will be featured in our monthly print and digital magazine, and will remain active on our website for two or more years, guaranteeing you maximum visibility to potential clients.
At Resource in Focus, you have the opportunity to work with our talented in-house design team, who will create your company’s ad at no additional fee. While other publications restrict the client’s use of the custom ads they create, we allow our clients to retain the reproduction rights of those ads for any other purposes.
Your ad will be featured in both our digital magazine, and our monthly print edition.
Custom ad design. A large readership. Your company displayed online for two full years.
BUILDING YOUR BUSINESS
At Resource in Focus, it is our business to help promote your business. Our subscriber base is one of the strongest in the North American market, giving your ads a broad reach at a competitive price. Our informative corporate profiles and thought-provoking features grab the interest of both vendors and potential clients, bringing the two together in a winning combination for advertisers.
Focus Media Group has been a long-time publisher in the resource industry though our flagship publication, Business in Focus. Having received feedback from many industry partners, we decided to launch “Resource in Focus” to better focus on the market and create more value for content partners and advertisers.
Our Commitment
Focus Media Group is committed to a multi-layered marketing strategy bringing varied audience and readership to the inaugural publication.
Our focus is on the stories of forward-thinking companies, spotlighting safety, sustainability, innovation and best practices from within.
We commit to partner with industry associations, experts and trade shows to give readers a comprehensive overview.
We will create a platform for businesses to tell their story that won't be a typical "pay-to-play" or paid "advertorial" model.
Our independent writers will create an objective view increasing the impact of the stories we tell and maintaining our brand value to readers.
We will develop marketing brochures to assist companies in brand storytelling when talking to important clients, vendors and investors.
We will layer our distribution efforts to maintain a print product and bolster audience through several digital distribution platforms.
We are confident in a strong ROI through long standing media relationships with all our content partners and advertisers.
Interested in being part of Resource in Focus? Click here.
2023 Editorial Timeline
Quarter 1
A Workforce in Flux
Women in Resources
Water, Water Everywhere
Quarter 2
The Rise of Renewables
The Role of EVs in Reducing Emissions in Resource Operations
Employee Health and Wellness
Quarter 3
Automation and Robotics in Resources
Innovations in Agriculture - Supporting Food Security
Indigenous Relations
Quarter 4
Powering the Future - The Mining Behind Electric Vehicles
Keeping the Power On
Going Nuclear - The Future of Nuclear Power
The Modern Advantage
Resource in Focus is published both as an online magazine and a high quality printed hard copy. By publishing online we are able to extend readership beyond simply a one-month cycle by keeping our articles online and Google indexed for a minimum of two years. We never hide our content behind a subscription paywall, so our clients and readers can easily access and share content, and reach the widest possible audience.
We also work closely with our content partners to create a digital stand-alone document, with a front and back cover, for clients to share or print locally for their own promotion independently from the full edition of the magazine.
With today's audience gravitating more and more towards consuming content online and through mobile and digital devices, our growth strategy and focus of distribution is connected closely to that medium. What separates us from most of our competitors is that we still believe in providing a quality printed product to ensure a wholistic approach to distribution and subscriptions. We print and distribute a full gloss printed edition every month, and provide a complimentary copy to each of our valued advertisers and feature companies.
Client Feedback
How would you rate your experience with our Research Managers from initial contact to having the interview process commence?
How easy was the process of collecting and submitting relevant materials to start the process?
How would you rate the communication while working through multiple departments and contacts at Focus Media Group?
How prepared did you feel when the writers / journalists called to conduct the interview?
How easy was it working with our writers and production staff to submit all materials relevant for the article? (photos, brochure, project profiles, etc.)
How happy were you with the quality of writing?
How would you rate your overall experience?
Important Collaborations
I Build America
Construction professionals build our nation – literally. I Build America (IBA) works to give these men and women the recognition they deserve. The national movement instills pride in the construction industry, educates the public about value of construction, and recruits the next generation of construction professionals. I Build America is a place to share stories, ideas, and information that value and show pride in construction.
NGen Canada
Next Generation Manufacturing Canada is taking the lead in forging new and creative pathways to long-term success. NGen brings companies together. It links companies, researchers and investors so they can efficiently collaborate to develop new manufacturing technologies, invent or refine production processes, adapt better to demand and market conditions, and create reliable domestic supply chains. We worked closely with this proudly Canadian organization to produce an in-depth article sharing their objectives and principles centered on creating a flourishing advanced manufacturing landscape in Canada.
Specialized Carriers and Rigging Association
With the Specialized Carriers and Rigging Association being one of America’s oldest and venerated trade organizations, we were excited to work with them on this. The SC&RA represents 1,400 members from 46 different nations speaking for the industry on key issues affecting safety, profitability, and efficiency. From small family-owned businesses to large multinationals, SC&RA’s members are active in the specialized transportation sector, crane and rigging operations, manufacturing, industrial maintenance, heavy machinery moving, erecting, and other support industries.
Giving Back
Resource in Focus is firmly committed to providing complimentary exposure for Associations, Unions, and Conventions in the sectors we represent. We value the thought leadership that comes with the responsibility of running those organizations and want to ensure our magazine is strongly linked to their agenda.
We also sponsor a number of charity and non-profit organizations by giving them free full page ad placements, appearing alongside our other industry leading clients. It is important that we show the full picture of industries we serve, not just the largest economic presence.
Environmental Accountability
Environmental accountability is important to us, as it is for many of the businesses we represent. At Resource in Focus we work to minimize our carbon footprint in all areas as we grow. By focusing on subscriber growth digitally, we reduce environmental impact not only by using less paper and ink, but by dramatically reducing the environmental cost of logistics involved in distribution.
We are also committed to a paperless environment and focus on digital platforms to organize and manage our business. Some of these capabilities include Sharepoint servers for document management, digital signatures for document signing, email contracts, fax to email services, electronic invoices and receipts.
We encourage our content partners to download and distribute their marketing brochures electronically and educate them on how to reach a broad audience leveraging social media, email campaigns, and their own websites or blogs.
